Kalshi

World's Gone Mad

Client: Kalshi
Year: 2025
Tools: Google Veo 3
TIMELINE: 3 days

We made the first ever all AI advertisement that ran during the NBA finals. No crew, no set, not casting, just three days and a laptop. Built entirely inside Google Veo 3. It pulled 7.3M views on its first post and became the ad everyone was talking about that week, landing coverage in 29 outlets from NPR to The Verge. Branded search nearly doubled in 48 hours and active traders hit a new all-time high. Proof that a good idea doesn't need a huge budget.

As Seen On

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Behind the Scenes

We created a fake behind-the-scenes video: a full film crew, boats, jet skis, a director barking orders through a megaphone, the whole Hollywood production for the ad never actually had any of it. It ran alongside the campaign on social, letting people in on the punchline that the "biggest ad of the NBA Finals" was made by one person and a laptop.

Watch the Case Film

How an ad made on a $2,000 budget in three days became the most talked-about ad of the NBA Finals.

0 Msocial media impressions
0xincrease in organic search demand
+0%increase in user engagement
0+coverage by major outlets

More Work

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Genre is an AI-native production studio building the next era of storytelling. We combine creative instinct with cutting-edge technology to create work that moves culture forward.

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